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What Leaders Must Understand To See Long-Term Marketing ROI | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
John Hall , CONTRIBUTOR

Many companies have found the secret to short-term ROI. Opening with new platforms or growth-hacking strategies can result in a quick profit, but this type of ROI is fleeting. It shouldn’t be your go-to for lasting success.

http://www.forbes.com/sites/johnhall/2016/10/23/what-leaders-must-understand-to-see-long-term-marketing-roi/#254bca641188
 

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